Parking guidance in the most digitized shopping complex in Spain, La Torre Outlet, to speed up parking for its customers.
Reducing the time it takes to find a parking space for customers of the La Torre Outlet shopping complex.
The Outlet Tower is the most digitized shopping center in Spain, where customers can receive real-time information from the stores to plan their route.
Within this digitalization, we did not want to leave out the parking area.
A solution was needed to guide their customers and streamline the parking process in the parking lot of almost 2,500 spaces.
This solution has been implemented by Urbiotica and transmits instant information in real time about the availability of parking spaces.
The La Torre project has 55 counting sensors distributed in 7 zones of the parking lot.
The parking guidance solution at La Torre Outlet equipped the complex with a total of 55 U-Flow sensors (link to product) divided into the 7 parking zones in the complex’s parking lot. In addition to the sensors located at the entrances and exits, 9 dynamic message signs were installed to show users the availability of parking spots in the parking lot’s different zones.
Plus, Urbiotica also provided static panels showing the location of the complex’s different parking zones.
La Torre also has access to U-Admin, where it can change the settings and check all the information related to the parking lot.
- Increased parking lot turnover and occupancy
- Reduction of traffic caused by the search for parking
- Customer welfare and satisfaction
- Brand loyalty
- The brand conveys the image of an innovative company
