Smart parking to enhance the shopping experience
Intelligent parking solutions to improve the customer experience from the very first minute
SolutionsGuidance for shoppers to available parking spaces
Optimize the parking experience in your mall by guiding visitors straight to open spaces — no unnecessary waiting or circling.
SolutionsLicense plate-based parking access control
Manage vehicle access to specific parking areas using automatic license plate recognition (LPR).
The system validates in real time whether a vehicle is authorized through allowlists and blocklists, enabling seamless entry for registered users, employees, and authorized vehicles while restricting access when required.
The solution helps streamline parking operations, reduce congestion at entry and exit points, and deliver a faster, smoother, and more secure parking experience.
- Solutions
EV Charging Spaces
Ensure EV charging spaces are used according to regulations and within allowed time limits, maximizing availability, compliance, and charging revenue.
Frequently Asked Questions
How does a smart parking system make a shopping center more attractive?
Providing a convenient, fast, and hassle-free parking experience improves visitors’ perception and can be a decisive factor when choosing where to shop.
The technology not only streamlines access and reduces frustration, but also adds tangible value to the overall visitor experience — strengthening the image of a modern, efficient, and customer-centric retail destination.
What kind of data can be collected about shopper behavior?
The smart parking analytics platform tracks real-time data on turnover, length of stay, peak demand, and zone-specific occupancy.
These insights are key to optimizing parking operations, adjusting usage policies, and making data-driven decisions — even supporting marketing campaigns and promotions based on actual visitor behavior patterns.
How can shopping centers improve parking access management?
License plate recognition (LPR) technology allows shopping centers to manage vehicle access seamlessly without relying on paper tickets, access cards, or physical validation systems.
The platform automatically identifies vehicles at entry points and can link parking sessions to mall services or customer programs, creating a faster and more convenient parking experience. It also enables operators to manage access permissions for employees, service vehicles, VIP parking, or restricted areas through authorized vehicle lists.
This helps reduce congestion at entrances and exits, minimizes wait times, and delivers a smoother parking experience aligned with the expectations of modern retail destinations.
How can reserved spaces — such as PRM or EV charging spots — be made more accessible to users?
By displaying real-time availability and guiding drivers directly to open spaces, the smart parking system helps users quickly locate and access the right spot. This reduces unnecessary driving, improves accessibility, and creates a smoother, more satisfying parking experience.
It also strengthens the perception of the facility as modern, inclusive, and efficiently managed.
