Marc Boher Genís

COO of Urbiotica
Specialized in strategy, business development, and product management in B2B technology companies. He leads the company’s strategic direction and the operational management of sales, business development, marketing, and product, driving international expansion and innovation in IoT and AI solutions for intelligent parking management. Under his leadership, Urbiotica has established itself as a global benchmark in smart parking and connected mobility, helping cities and private spaces optimize mobility and sustainability.