Marc Boher Genís

COO of Urbiotica

Specializing in strategy, business development, and product management in B2B technology companies. He leads the strategic direction and operational management of sales, business development, marketing, and product, driving international expansion and innovation in IoT and AI solutions for smart parking management. Under his leadership, Urbiotica has established itself as a global leader in smart parking and connected mobility, helping cities and private spaces optimize mobility, sustainability, and regulatory compliance.